Are you worried that your sales copy isn’t delivering as it should? Your marketing materials may need some adjusting before they’ll lead to sales. The following tips will improve your sales copy, resulting in marketing materials that garner results: Sales copy needs to have a solid call to action.

In other words, you need to clearly communicate what you want customers to do, and then faciliate that action by making it easy to do. You’ll need to identify what you want to get from this sales copy (Do you want them to give you their contact information, buy a product, try out a sample, join for a trial period?) and then make it easy for them to take that action (sign up, make a call, click on the link, come in to the store, reserve a spot, etc.). Explain why, not how. Ineffective sales copy focuses on how you make the product instead of why the customer wants to buy it. Focus your sales copy on why your customer will benefit from the service or product. Seize the moment; incent the customer to act now.

Establish a time limit for the offer so the customer must act now or miss out, or else emphasize the cost advantages to acting now. Make the customer fear the service or product will not be available in the future or the cost of delaying will be unpleasant.

Illustrate why the customer wants this product or service. Make it clear how your customer will benefit from buying or be miserable if he or she does not buy. It doesn’t matter which angle you take, but in either case you’ll want to compell the customer such that he will feel like he cannot put off the purchase for another moment because it will be unbearable to wait.

You’ll want to experiment with different sales pitches until you hit the perfect pitch–the one that delivers results!